Selling What You Can Get For Free
The Hacker’s Diet is a ebook published online for free by the engineer and businessman John Walker. Walker was the cofounder of Autodesk....
Perception Matters
There’s a difference between being cheap and looking cheap. The supermarket chain Loblaws had several different stores under their...
The Race To The Bottom
The most pernicious myth of marketing is that of the lowest price. Marketing is an underappreciated skill. Tell a friend you’re working...