Disqualifiers, Filters & Damning Confessions
Everybody wants every customer walking by their doors to step in and buy something. Those new to sales don’t appreciate just how low a...
Audio Testimonials: A Review
I had an opportunity to deconstruct the sales funnel for a company in the business training space with a popular podcast series. This...
More Valuable By Comparison
In my city there’s an annual Shakespeare in the Park festival, where for one month, actors alternate back and forth between one of the...
Get Clay Onto The Worktable
Dan Kennedy’s advice to business owners who are beginning to take ownership of their marketing is to ‘get clay onto the worktable.’ The...