The Race To The Bottom
The most pernicious myth of marketing is that of the lowest price. Marketing is an underappreciated skill. Tell a friend you’re working...
Risk Tolerance, 100% Money Back Guarantees & Risk Reversals
As marketers we must learn to develop an appreciation for the buyer's ‘Risk Tolerance’. Risk describes the possibility (real or...
Information Gatekeepers Or Curators: Marketing Strategy
Marketing and Sales departments in the past have relied heavily on what they call in business circles “Information Asymmetry”. An...
Relationships, Split Testing and Uncomfortable Conversations
Split testing is an element of marketing that’s been around for a long while. It’s a method of running two similar ads against each other...