Magic Bullets
Fair warning, you’re about to be exposed to something ironic. Despite everything you’ve ever heard in life about there being no shortcuts...
Position Yourself As An Expert, As You Become An Expert
The email marketing best practice is to entice prospects to add themselves to your newsletter with the offer of a free gift. Usually...
Master Pitchmen & Snake Oil Salesmen
Let's talk about Ron. If you’re interested in learning how to sell a product, you owe it to yourself to know Ron Popeil. Ron is a master...
Avatar
The “Customer Avatar” is a thinking exercise for marketers. It’s a filter used to dial in a marketing message to a particular audience....