Bullies, Revenge & Getting The Girl
In the 1920’s comic book readers started to see an advertisement in the back of the book that would reach an iconic level of success. A...
Training Your Audience What To Expect
After initially attracting the attention of your prospects and getting them into some medium of regular communication, they are going to...
Disqualifiers, Filters & Damning Confessions
Everybody wants every customer walking by their doors to step in and buy something. Those new to sales don’t appreciate just how low a...
Audio Testimonials: A Review
I had an opportunity to deconstruct the sales funnel for a company in the business training space with a popular podcast series. This...
More Valuable By Comparison
In my city there’s an annual Shakespeare in the Park festival, where for one month, actors alternate back and forth between one of the...
Get Clay Onto The Worktable
Dan Kennedy’s advice to business owners who are beginning to take ownership of their marketing is to ‘get clay onto the worktable.’ The...
The Painfully Simple Over The Incredibly Complex
Marketing can be incredibly complex. It can also be painfully simple. Take a stroll through the local big-chain bookstore. Looking at it...
Busking: The Invisible Business
Busking is everywhere, but as a business is invisible. At its most basic level, a busker is a street performer who sets up in a public...
Believing In Things That Aren’t True
There’s a theory floating around about why humans can form such large and complex social groups when other primates cannot. Humans and...
Selling What You Can Get For Free
The Hacker’s Diet is a ebook published online for free by the engineer and businessman John Walker. Walker was the cofounder of Autodesk....